18 Dec 2015

{{ PhD project }} Slovo o slovu 02




















“Slovo o slovu” (english: Word on Letter) is an artistic PhD project that explores typography in practice, but also in the wider social and historical context.  It is an interactive website where research material and artwork is gathered. 


Letters are juxtaposed to:

+ Anatomy (Animated introduction to, the basic elements and terms of the letter's anatomy)


+ Architecture (juxtaposing architecture to the letterforms of the same era)


+ Fashion (Logos of Vogue and Harpers Bazaar are compared to fashion trends of the era)

+ Development of letters (Visual examination of the Latin alphabet, tracing it from drawings to abstract forms)

+ Character of letters (starting point is the assumption that the basic form of letters is Roman, as the first letter style designed especially for printing. Then the other styles of fonts are merely stylizations of the basic form that give character to the text. Stylization is enhanced by the stylization of a random object - bird and followed with a statement “letters do have character”)

+ Development of fonts (historical development of fonts told through the 3-stage movement of the horse)


+ Painting (Egon Schiele and his signature on the paintings prove that the letters do change over time as life evolves)



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